Staying Grounded While Growing Online: A Conversation with Blake Guichet

What does it look like to build a brand online that’s bold, faith-filled, and deeply human? That’s the question I got to explore with Blake Guichet—better known to many as @thegirlnamedblake on Instagram—in our recent episode of The Entrepreneur’s Blueprint podcast.

Blake is a content creator, podcaster, and author who has made a living saying what most people are only thinking. From launching a podcast with fewer than 1,000 Instagram followers to building a thriving online business and community, Blake has learned how to scale influence while staying rooted in her values—and not losing her mind in the process.

From Podcasts to Platforms

Blake first made waves with her podcast Confessions of a Crappy Christian, but recently rebranded the show as The Speakeasy, a move that reflects her growth and the broader conversations she's passionate about. Whether she’s discussing politics, parenting, or theology, Blake shows up with a mix of courage and candor that her audience loves.

She’s also launching The Speakeasy Lounge, a new membership site designed to move beyond Instagram’s algorithms and offer deeper connection with her community—proof that she’s always thinking a few steps ahead in her business.

The Business Behind the Boldness

Behind Blake’s confident online presence is a thoughtful, strategic operator. She runs her business with the help of a carefully chosen team, outsourcing the things she doesn’t need to do so she can focus on what only she can. She’s also a strong believer in protecting her privacy—especially her family’s—while still showing up with authenticity and honesty.

Her approach to leadership is refreshingly grounded: she wants to stay humble, stay obedient, and stay true to the mission God placed on her life. And that mission? To speak truth, offer solidarity, and create spaces where people feel seen.

A Note to Aspiring Entrepreneurs

Blake didn’t sugarcoat the hard parts of entrepreneurship. From trolls and burnout to the long road of monetizing a podcast, she shared openly about the challenges she’s faced and the faith that keeps her going.

Her advice to other business owners? Don’t hide behind “humility” when what you really need is confidence in your God-given gifts. Show up. Speak up. And trust that obedience matters more than perfection.

Favorite Takeaways

• “There’s so much power in privacy—but also so much power in solidarity.”

• “If the people who know me love me, and God loves me, the rest kind of comes out in the wash.”

• “I want to do the things that only I can do—and bless and pay someone else to do the rest.”

Whether you’re an entrepreneur building a brand or someone figuring out what’s next, this conversation is a reminder that it’s possible to grow something meaningful without losing yourself along the way.

You can follow Blake on Instagram at @thegirlnamedblake, listen to The Speakeasy podcast, or check out her new membership at The Speakeasy Lounge.